Organic Meadow Announces New Executive Appointment

February 7, 2012

Organic Meadow Announces New Executive Appointment

Welcome, Donald Rees to the Organic Meadow team.

Organic Meadow Announces New Executive Appointment

 (Guelph, ON)  Organic Meadow Inc./Co-operative today announced the appointment of Donald A. Rees to the position of Chief Executive Officer. Organic Meadow is Canada’s leading organic dairy brand and on the forefront of sustainable agricultural practices. Don brings years of consumer product marketing and general management experience to the Organic Meadow executive team that will help propel the company through upcoming growth milestones.

 “The Organic Meadow Board of Directors is pleased Don has joined the organization and we anticipate he will further establish our credentials as a world class organic foods company,” said Paul Campbell, Board Chair and President, Organic Meadow Co-operative Inc. “He brings a unique combination of business leadership, food industry experience and a passion for organic products that will surely contribute to our long-term success.”

 Don has enjoyed a career with respected food organizations in Canada and the United States, including Maple Leaf Foods, PepsiCo Foods International and SunOpta Inc.  For the past several years, Don was Vice President and General Manager of SunOpta’s Canadian Food Distribution Group and played a critical role in building the Group’s business within the Natural and Organic Foods categories across Canada. He is a General Management, Marketing and Sales executive with a deep understanding of today’s increasingly health-conscious North American consumer.

 “I am very pleased to be joining Organic Meadow and I look forward to continuing to build on the strong traditions of the organization, enhancing the reach and breadth of our product offerings and supporting the ongoing efforts of our co-operative members in growing the organic foods segment,” Rees said.

 About Organic Meadow

Organic Meadow was formed 23 years ago to enable organic farmers to collectively store, process and market organically-grown products while uniting family farms under one brand. Organic Meadow Inc. is the administration and marketing organization, owned by Organic Meadow Co-operative Inc. that offers more then 90 certified organic products – available in grocery and specialty food stores nationwide – to Canadian consumers. As a co-op, Organic Meadow shares profits with the 100 family farms that have invested in it and lead it. Visit the Organic Meadow website at www.organicmeadow.com

Media Contact:

David Holmes – 416-628-5605                               

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