Choosing Local Organic Food Just Got Easier!
June 23, 2011
Guelph, ON: On June 26th, the Organic Council of Ontario is embarking on the Ontario Organics Roadshow to showcase local organic foods to consumers around the province. Visiting sixteen different community and national food and trade fairs, the Ontario Organics Roadshow will feature the new Foodland Ontario Organic brand.
The Foodland Organic designation recently launched by the Ontario Government makes it easy for Ontarians to identify foods that are both organic and local with confidence. Consumers know and trust the Foodland brand; 92% of consumers know the Foodland brand, and 85% act by choosing Ontario-grown and processed foods. Seeing the Foodland Organics seal provides consumers with the assurance that the products they are buying meet the highest quality standards in the organic industry.
“Canadians want clarity when it comes to organics. Earning our Organic Certificate and the use of the Canada Organic logo means we’ve met rigorous federal standards.” says Mike Traynor of Yorkshire Valley Farms.
Each Roadshow stop will feature local companies showcasing their delicious organic products , provide fun and interesting activities and opportunities to learn more about the benefits of organics and to show consumers how easy it is to find quality organic products they can trust.
“Ontario produces an incredible selection of quality organic foods that are available year round” says Ted Soudant of Fieldgate Organics. “The Roadshow gives us an opportunity to showcase our great tasting food, share our message, and to connect consumers with organic businesses in their area.”
“Organic foods have been tracked from field to plate for over 30 years in Ontario. Our sector is built on accountability and record-keeping,” said Ted Zettel of Organic Meadow. “Customers trust that we approach the farm as an ecosystem, with health as our main concern”.
In addition to 13 regional festivals, fairs and shows over the 2011 harvest season, the Ontario Organics Roadshow will be making three major stops at the London Food and Wine Show in January 2012, the Green Expo in Ottawa, March 2012; the Green Living Show in Toronto in April 2012. More details on the Roadshow itinerary can be found at www.organiccouncil.ca
Through matching contributions from the Ontario Market Investment Fund, industry leaders including: Yorkshire Valley Farms; Organic Meadow; Fieldgate Organics; The Big Carrot and Filsinger’s, have come together to raise awareness on the benefits of choosing local and organic foods- for our farmers, our families and our finite resources.
For more information please contact:
Jodi Koberinski, Executive Director, Organic Council of Ontario
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